We offer a competitive salary for this role, with an expected range of $77,500 - $98,100. The final offer will depend on your experience, skills, and overall qualifications. General Dynamics – Bath Iron Works also provides a variety of benefits including medical & dental insurance coverage, 401(k) retirement savings plan, flexible spending accounts/HSAs, life and disability insurance, company paid holidays, paid time off (PTO), health coaching, athletic trainers, employee assistance programs and onsite health services.
We’re looking for a new communications professional to join the General Dynamics Bath Iron Works Communications Department. Our team is made up of pros who specialize in core functions and collaborate to engage our target audiences. We shape how current and future employees, our customer and other stakeholders view BIW and the incredible, complex ships we build for the U.S. Navy. Join us in a mission that matters.
Operating under the BIW Business Operating System (BOS), the Senior Digital Content Specialist ensures compliance with safety, quality, and performance standards while coordinating with other key stakeholders to meet overall milestones.
Key Responsibilities
- Safety Leadership:
- Champion and enforce BIW safety policies and procedures.
- Promote a culture of proactive safety awareness and accountability across the team.
- Ensure safe workplace conditions and compliance with government and company safety standards.
- Project Execution:
- Create graphics and branded visual assets for social media, advertising, internal communication and product support and ensure that all content follows the brand guidelines and maintains a consistent voice and visual identity.
- Support, draft and design messages and graphics across multiple platforms for employee engagement to include new employee onboarding, Safety, Training, Employee Resource Groups, Benefits and total‑rewards communications to include flyers, stickers, digital slides, mailers and other collateral material.
- Create marketing campaigns and benchmark to established goals.
- Update website content related to hiring, including event calendars, featured jobs, and information for current employees to enhance employee engagement.
- Develop and publish content across Instagram, Facebook, X, YouTube, and LinkedIn and understand BIW’s audiences’ unique needs on each platform.
- Write engaging captions with strong hooks, clear calls-to-action, and platform-appropriate tone.
- Build monthly content calendars aligned with our company goals and mission as a premier shipbuilder for the U.S. Navy and maintain organized workflows for scheduled posts and content preparation.
- Monitor comments and messages and, when appropriate, engage positively with audiences across social media platforms to share information and build community.
- Help manage digital marketing budgets for paid search and social media.
- Shoot and edit photos and/or short-form video for social media and BIW’s website to support employee engagement and marketing needs in collaboration with other members of the Communications and Talent Acquisition teams.
- Team Collaboration and Communication:
- Support special events including Service Anniversary Recognition events, ship construction milestones such as Keel Layings and Christenings, BIW Employee Spirit Team events, community relations and other company projects.
- Assist with crisis and sensitive‑event communications, including weather, safety and closure updates.
- Ensure messaging is clear, consistent and aligned with company brand guidelines.
- Perform other related duties as assigned to assist with successful operations and business continuity.
- Continuous Improvement:
- Monitor platform trends and recommend opportunities for growth.
This is an in-office position. As the Senior Digital Content Specialist will be responsible for monitoring BIW’s social media accounts, they will be required to respond to posts that need immediate attention and/or share these posts with the appropriate personnel outside of the traditional workday. The Communications Department executes occasional after-hours or weekend special events which the Senior Specialist will be required to support as part of the team.
